SEO report of theactivecustomer.com
THE Active Customer
www.theactivecustomer.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.theactivecustomer.com/
Character length : 26
Title
THE Active Customer
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
site_name: THE Active Customer
title: Welcome
url: http://www.theactivecustomer.com/
type: website
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://theactivecustomer.com/robots.txt
https://theactivecustomer.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
THE Active Customer
Character length : 19
Good! The title’s length is between 10 and 70 characters.
Character length : 19
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 9 | 3 | 0 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> THE Active Customer
- <H1> ACTIVATE THE CUSTOMER...NOT THE BRAND.
- <H1> ACTIVATE THE CUSTOMER...NOT THE BRAND.
- <H1> the CUSTOMER IS THE real driver of sales and profit.
- <H1> FROM BRAND ACTIVATION TO 'ACTIVE' CUSTOMERS.
- <H1> FROM BRAND ACTIVATION TO 'ACTIVE' CUSTOMERS.
- <H1> CONSUMERS are making their final purchase decisions closer to the point of sale.
- <H1> ABOUT THE BOOK AND THE AUTHORS
- <H1> ABOUT THE BOOK AND THE AUTHORS
- <H2> ALEX MCKAY
- <H2> GRAHAM BROWN
- <H2> NEALE SKALBERG
Word cloud
- sales13
- activation12
- brand10
- active8
- purchase8
- customers8
- book7
- real7
- consumers7
- brands6
- customer6
- marketing5
- journey4
- implementing4
- graham4
- drivers4
- consumer4
- profit4
- how4
- between3
- neale3
- marketplace3
- retail3
- subject3
- activate3
- point3
- alex3
- final3
- authors3
- creative2
- matter2
- measurement2
- decision2
- ideas2
- re-think2
- become2
- national2
- changing2
- outsourced2
- expert2
- years2
- influenced2
- first2
- navigating2
- argue2
- telecommunications2
- function2
- look2
- deeper2
- fellow2
- blog2
- modern2
- takes2
- sectors2
- need2
- whitepapers2
- used2
- books2
- critical2
- australian2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| sales | |||
| activation | |||
| brand | |||
| active | |||
| purchase | |||
| customers |
Two Word cloud
- brand activation6
- active customers5
- real drivers4
- consumers are3
- graham has3
- purchase journey2
Three Word cloud
- implementing the real drivers3
- from brand activation3
- international retailing books2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 10 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
8.00
Flesch Reading Ease
53.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.00
Dale–Chall Readability
6.40
SMOG Index
10.90
Spache Readibility
5.00
Number of letters
3656
Number of words
716
Number of sentences
81
Average words per sentences
9
Number of syllables
1221
Syllables in words
1234
Average syllables in words
1.71
Number of words in first three syllables
144
Percentage of word / syllables
20.11
Words not in Dale-Chall easy-word list
270
Words not in Spache easy-word list
179
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
1,960 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
44
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://use.typekit.net/.. /yt6mZ0J6RHw2JOqPZezhVA9WArKuLZOgGvcCaHR_...
- http://static.squarespace.com/.. /common-852a5cf96a4a1b0c51d4-min.en-US.js...
- https://static1.squarespace.com/.. /site-bundle.js
- http://fonts.googleapis.com/css?family=PT+Serif:400,400italic,700nor...
- http://static1.squarespace.com/.. /site.css?&filterFeatures=false
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
2.37MB
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
414.06KB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
102.46KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
13
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
5.20MB
Image optimisation
You can save 4MB (77% compression) by optimising the images below:
- By lossless compressing the https://static1.squarespace.com/.. /offset_189014.jpg?format=2500w you can save 2.2MB (83%) data.
- By lossless compressing the https://static1.squarespace.com/.. /offset_191461.jpg?format=2500w you can save 1MB (69%) data.
- By lossless compressing the https://static1.squarespace.com/.. /?format=1000w you can save 813.1KB (75%) data.
- By lossless compressing the https://static1.squarespace.com/.. /graham.jpg?format=1000w you can save 34.8KB (75%) data.
- By lossless compressing the https://static1.squarespace.com/.. /alex.jpg?format=1000w you can save 23.3KB (76%) data.
- By lossless compressing the https://static1.squarespace.com/.. /neale.jpg?format=1000w you can save 23.1KB (72%) data.
Links
We found a total of 13 different links.
Internal links: 10
External links: 3
Internal links: 10
External links: 3
External links:
| Link text (anchor) | Link strength |
|---|---|
| Death of the Salesman | |
| ‘Death of the Salesman’ | |
| Squarespace |
Internal links:
Website security
IP
198.49.23.145
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 : ACTIVATE THE CUSTOMER...NOT THE BRAND., ( 0px from top )
- H1 : THE Active Customer , ( 20px from top )
- H1 : ACTIVATE THE CUSTOMER...NOT THE BRAND., ( 223.5px from top )
- H1 : the CUSTOMER IS THE real driver of sales and profit. , ( 517px from top )
Typos
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